However, the personal life of Baba is still is alien to us. An upcoming book, written by Kaushik Deka and published by Rupa Publications is ready to land in the market. Titled as “The Baba Ramdev Phenomenon: From Moksha to Market”, the book promises readers to take them through an exciting journey of a Yogi-turned Marketer, building a brand worth Rs. 10,000 crore. Patanjali Ayurved witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million,’ as reported by Assocham–TechSci.
The book narrates the story of a baby boy was, born to a marginal farmer in 1965, at Saidalipur. “They were happy to receive what they believed was ‘the most precious gift from God’ but there was no time to pause, reflect or celebrate. People needed to get on with their lives. Little did they realize that the newborn would take this philosophy of detachment to a different level altogether? And if this detachment was induced in their life by poverty and hardship, three decades later their child was to show the world how to practice the same philosophy and even, while doing so, gather unimaginable wealth—an approximate net sum of 10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru and one of the founders of Patanjali Ayurved Limited and Patanjali Yogpeeth.
The Baba Ramdev Phenomenon offers a detailed account of Ramdev’s journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.”
The book is expected to explore success of Patanjali Ayurved in carving a niche for it, converting million customers to swadeshi movement. So, be a spectator to this amazing journey.
You can pre-order the book from Amazon. Click here to order.